About this store

Imaginarium is one of the the brand names of Imaginarium S.A., one of the largest specialised toy retail companies in the world today.

The most specialised toy retail chain in the world, with 340 shops in 28 countries, offering parents and children lots of fun and learning, with maximum quality and safety guarantees.

From the begining, we thought in two principal objectives:

• Firstly, for children to have more and better fun.
• Secondly, but just as important, to promote more comprehensive education and development for children.

For this reason, our business strategy has always been based on a series of values that set us apart from our competitors, offering significant added value to our customers or “guests”, as we prefer to call them:

In addition, Imaginarium products, an exclusive collection that is renewed twice a year, carry the ItsImagical guarantee that confirms they provide children with both development and social values.

Social values

Development values

This is how our company set the basis for the development of a new shop concept, specialised and run by experts, and a new efficient distribution concept that is based on top-of-the-line retail technology.